Health insurance in Wisconsin

ACA & Obamacare plans in Wisconsin

Wisconsin residents shop for Affordable Care Act plans through HealthCare.gov, the federal Health Insurance Marketplace. Open Enrollment for 2027 coverage runs from November 1, 2026 to January 15, 2027, and you need to enroll by December 15, 2026 for coverage that starts January 1. Outside Open Enrollment, a qualifying life event such as losing job-based coverage, moving, getting married, or having a baby can let you enroll.

Wisconsin has not adopted the Affordable Care Act Medicaid expansion, but its BadgerCare Plus program covers adults with household income up to 100% of the federal poverty level. Above that level, you may qualify for premium tax credits that lower the cost of a Marketplace plan.

Every ACA plan sold in Wisconsin covers essential health benefits, and plans can’t turn you down or charge you more for a pre-existing condition. Learn how ACA plans work.

Medicare in Wisconsin

If you’re turning 65 in Wisconsin, your Initial Enrollment Period starts three months before your birthday month. Already on Medicare? The Annual Enrollment Period runs October 15 to December 7 each year, when you can switch Medicare Advantage and Part D plans for the coming year.

Our advisors compare Medicare Advantage, Medicare Supplement, and Part D plans available in your part of Wisconsin, based on your doctors and prescriptions. For free, unbiased counseling, you can also contact Wisconsin’s State Health Insurance Assistance Program through shiphelp.org. Learn about Medicare options.

Coverage we help Wisconsin residents compare

Serving all of Wisconsin

We help individuals, families, and seniors across Wisconsin, including Milwaukee, Madison, Green Bay, and Kenosha, and in smaller towns and rural communities throughout the state. Everything happens by phone and online, so you get the same help wherever you live.

Wisconsin health insurance questions